Association Leaders Unite to Tackle Obstacles to Tourism Growth :: September 2025

Leaders across the U.S. tourism ecosystem, and Beyond Borders Tourism Coalition founders —Catherine Prather (NTA), Terry Dale (USTOA), Carylann Assante (SYTA), and Fred Ferguson (ABA)—highlighting how post-pandemic gains are now threatened by policy volatility, funding cuts, and weakening inbound demand. Core concerns include reduced federal support for destination marketing (notably Brand USA), trade and visa friction that can quickly depress cross-border visitation, and the cascading economic effects on national parks, suppliers, and communities dependent on tourism.

 

Leaders underscore that tourism is a top-tier employer—surpassing sectors like retail and manufacturing—yet it remains under-recognized in policy debates. Funding reductions at the federal level shift burdens to states, which are already redirecting tourism dollars elsewhere. The result: fewer staff, diminished experiences, and a chilling effect on investment. Meanwhile, inbound declines—particularly from Canada, historically the U.S.’s number one market—are pushing operators to pivot to domestic travel while seeking stability in cross-border flows. 

​

Borders or Barriers? Why Suspending Youth Travel Jeopardizes Cultural Understanding and Impacts Future Generations :: August 26, 2025

​

North American Tourism at a Crossroads: Beyond Borders Tourism Coalition Urges Action as New Tariffs and Political Instability Stall Recovery for Tourism Industry (en français) :: July 30, 2025

​

Beyond Borders Tourism Coalition - The Future of Travel in North America :: April 16, 2025